Mar 2024
Synchronizing Accounts in Salesforce with Customers in NetSuite using Magic xpi
(Last Updated On: March 25, 2024)

This article sheds light on syncing Salesforce and NetSuite, using Magic xpi and how it opens doors to streamlined operations and enhanced customer experiences.

Enhancing Efficiency: EDI2XML’s Magic xpi Solution

If your organization uses Salesforce and NetSuite, synchronizing data between the two software can help optimize your business processes. With the proper integration tool, you can easily sync Salesforce accounts with NetSuite customers.

Salesforce and NetSuite are two popular systems that EDI2XML excels at integrating using Magic xpi. With over 24 years of industry experience, your business will be in expert hands with EDI2XML.

In this blog, we’ll show you how to optimize Salesforce CRM integration with Oracle NetSuite, using Magic xpi, enabling you to connect sales and customer service teams for enhanced productivity and superior customer experience.

Insights on Salesforce

Salesforce is a top CRM platform helping businesses manage sales, marketing, and support functions through cloud-based tools that enhance productivity and growth. It centralizes customer information, tracks sales, automates marketing, and provides excellent service, making it crucial for collaboration, real-time business insights, and maintaining competitive advantages in the modern marketplace.

It’s typically used by medium to large enterprises that need all-encompassing solutions for running their business operations alongside other ERP systems like J.D. Edwards known as Oracle JDE and/or Oracle NetSuite. It’s highly scalable and integrates with other software and platforms with the help of APIs.

Check out this blog for more in depth information about Salesforce Integration: Salesforce integration and Magic xpi: Things you should know

Understanding NetSuite

Oracle NetSuite on the other hand is an all-encompassing cloud ERP software supporting financial, inventory, order management, and HR functions. Its integrated applications are built to manage operations and provide real-time business visibility, centralizing processes and enhancing decision-making.

It allows organizations to unify different operations and use the various systems within its ecosystem to manage their business.


Integrating Salesforce and Oracle NetSuite

In Salesforce, accounts store information about customers. These may be business or individual accounts. On the other hand, NetSuite customers represent business customers accessed by different modules, such as customer service management. 

Synchronizing Salesforce accounts and NetSuite customers has several benefits. It helps maintain a cohesive and efficient business ecosystem. Salesforce and NetSuite are integral components of an organization’s tech stack, handling different customer and business management aspects. 

By synchronizing accounts and customers between these platforms, businesses ensure an easier flow of information across departments, guarantee a better data quality and human errors free process.

Salesforce is typically used by sales and marketing teams to capture data on leads, opportunities, and customer interactions. NetSuite, on the other hand, focuses more on business operations, for instance, finance or inventory management. Connecting Salesforce accounts with NetSuite customers provides a unified view through the customer lifecycle.

The Benefits of Synchronizing Salesforce and NetSuite Accounts

Integrating Salesforce and NetSuite through Magic xpi offers many benefits.

Some of these benefits are:

– Real-time synchronization boosts collaboration between sales and customer service teams.

– Improved communication and coordination lead to better customer experiences.

– Combined data enables comprehensive reports and informed decision-making.

– CRM integration cuts down on manual data entry, reducing errors and saving time for employees.

These benefits underscore the value and efficiency that integrating Salesforce and NetSuite through Magic xpi can bring to businesses of all sizes.

Configuring Magic xpi for Integration

Magic xpi at a Glance

Magic xpi is a user-friendly integration solution that connects Salesforce and NetSuite accounts through built-in connectors. It enables efficient data synchronization without requiring coding expertise, hence simplifying the integration process for businesses. These certified connectors, including “Salesforce Connector” and “NetSuite Connector”, are pre-built and rigorously tested to ensure compatibility and reliability, offering businesses a trusted solution for their integration needs.

Configuration Process

Configuring Magic xpi for Integration is a straightforward process. First, you create the link to your Salesforce and NetSuite accounts using the built-in connectors in Magic xpi. These connectors serve as bridges between the two platforms, allowing seamless communication and data exchange.

The configuration process is very straight forward: get the username and password of a user on the system with sufficient access rights, and from there the connector will do the rest in discovering the objects, and building the schemas of each one, for an easy visual mapping. The power of the connector relies on the fact it can detect standard and custom objects of salesforce.


By leveraging Magic xpi’s certified connectors, businesses can accelerate their integration projects, minimize the risk of errors, and unlock the full potential of their CRM systems.

Get to know more about Magic xpi: Free Magic xpi product overview and How to Optimize Your Business Processes with Magic xpi Integration Platform

Data mapping with Magic xpi

Magic xpi makes data mapping between two systems intuitive. It uses a visual mapper, where you can click on fields to connect them, making it easy to integrate Salesforce and NetSuite. Users can simply define mappings between Salesforce objects (like accounts and opportunities) and NetSuite entities (such as customers and orders).

To synchronize Salesforce accounts with NetSuite customers in Magic xpi, you must map the correct fields from each object. For instance, the name field in the Salesforce account record must be mapped to the name field in the NetSuite customer object. This ensures accurate data transfer without complex coding.

Magic xpi’s visual data mapping also handles complex transformations and business rules, allowing customization to suit unique workflows. With support for real-time synchronization and event-based triggers, businesses can create dynamic integrations that respond to changes instantly.

Testing and Troubleshooting

Testing is crucial for a successful integration project with Magic xpi, ensuring smooth synchronization between Salesforce and NetSuite accounts. It helps identify and fix any issues or bugs that could disrupt operations.

Once you’ve mapped the data objects in Salesforce to those in NetSuite, it’s time to test if the integration works.

First, add a new account to Salesforce. If the integration is successful, the API on the backend will check if the same record exists in NetSuite Customers objects. If it doesn’t, it will create one in NetSuite as a Salesforce account.

If the integration was unsuccessful, troubleshoot the problem using Magic xpi. It’s possible that the data wasn’t mapped properly, or the field types mapped to one another are of different types.

Common problems like data mapping errors or connectivity issues need to be addressed promptly. Understanding the integration system and having a troubleshooting plan in place can help resolve these issues swiftly, ensuring a seamless integration process.

Monitoring and Maintenance

Monitoring integration processes is essential in maintaining data consistency and system stability. Regular monitoring allows for the detection of any errors or discrepancies, enabling prompt corrective action to be taken.

Magic xpi’s easy-to-use dashboard lets you monitor your integrations between platforms. It can give you an overview of performance with real-time graphs and charts. You can also set up alerts to issues with data synchronization, so you’re informed immediately.


Periodically run tests to check if the Salesforce accounts and NetSuite customers are fully synched. This can be checked by adding new ones or changing existing records.

By maintaining a proactive approach to monitoring, any potential issues can be identified and addressed before they escalate, minimizing downtime and maximizing efficiency.


In summary, integrating Salesforce and NetSuite through Magic xpi presents a powerful solution for businesses seeking to optimize their operations and elevate customer experiences. With user-friendly configuration processes and certified connectors, Magic xpi streamlines data synchronization, empowering businesses to drive growth and efficiency in today’s competitive market.

Optimize Business Operations with EDI2XML

In a world where data is very crucial, seamless integration between key business systems is the key to unlocking new opportunities and driving growth. By embracing innovative integration solutions like Magic xpi with the help of EDI2XML experts, businesses can not only sync accounts and customers between Salesforce and NetSuite but also pave the way for greater success and competitive advantage.

 Let EDI2XML transform your business and propel you towards a brighter, more connected future. Interested? Get your free consultation today!


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