Must-Have Integration between E-Commerce and Business Systems
Last Updated on June 4, 2026 by Tatyana Vandich
This post was updated to reflect current trends and information.
Must-Have Integration between E-Commerce and Business Systems
Prior to addressing the e-commerce integration with different business systems and applications, let me start by asking the obvious question, and try to answer: โWhat is integration?“
In a short sentence, โIntegrationโ is the process of orchestrating processes and synchronizing data between two or more different business software systems, without human intervention.
The integration between an online eCommerce store and one or more systems allows a company to overcome important challenges such as:
– Maintaining up-to-date product information on the e-commerce store (availability, price, specifications)
– Connecting online payment services (payment on the website via bank cards, Authorize.Net, PayPal, Google Checkout, Amazon Payments, etc.);
– Using various support services (statistics services, online consultants, and many others) and many more.
Does Your Business Need Systems Integration?
Do you know how to determine whether your business needs to automate and orchestrate flows and data? Here are some of the most common reasons that indicate the need to integrate your online store with your CRM:
- Your Online Store receives more than 150 orders per month. With this volume, manual data entry and processing take a lot of time and resources, thus becoming ineffective.
- Your e-commerce store needs to improve the customer experience. Constantly, you have problems with orders due to incorrect inventory status.
- You have an issue with getting the shipment tracking number from your business system into your eCommerce store immediately after the product is shipped.
- Your online store accumulates orders that are waiting to be processed. which directly affects your delivery timeline.
- You have no real-time inventory update, such as inventory available to sell. Of course, here you are risking under-selling your goods.
Cost-Effective Integrating Solution
Today, there are sophisticated technologies to bridge any system to any system and build an efficient integration. There are a lot of integration approaches. However, for entrepreneurs and large corporations alike, the important aspects they look at when planning integration projects are the budget and the timeline to implement the integration project, while having a powerful technology capable of delivering.
Integrating your e-commerce store with other business systems allows your company to benefit from:
- An enhanced customer service experience, with accurate and quicker handling of orders.
- An outstanding quality of information, free of human errors.
- An Increased efficiency, accuracy, and timeliness.
Regardless of which e-commerce platform your company adopted, be it Shopify, Magento, Volusion, BigCommerce, OpenCard, eBay, or Amazon, etc., your online store will always be in sync with your ERP/CRM or any home-grown system your company might have adopted.
If you want to find out all about selecting an Integration platform, take a look at our article: How to Choose the Right Integration Platform? It will help you figure out the issue and make the right choice!
The Most Common Integrations to E-commerce
Warehouse Management System
One of the most popular integrations is to build an integration between an e-commerce store and a companyโs Warehouse Management System (WMS).
A warehouse management system is software that automates a companyโs warehouse operations. This operation may include inventory management, picking processes, and auditing, among other processes.
There are different types of Warehouse Management Systems:
โข Standalone systems โ usually deployed on-premise
โข Cloud-based systems โ SaaS solutions
โข ERP modules โas a component of enterprise resource planning.
The demand to integrate e-commerce stores with Inventory Management Systems is quite high, which is why an integration platform such as Magic xpi, has more than 100 pre-built connectors and adapters for quick and easy integration. This makes integratorsโ lives much easier; integration time is greatly reduced, and it saves customersโ money.
No matter what warehouse management system your company adopted, or plans to adopt, SAP EWM, Oracle WMC, NetSuite ERP, NetSuite Warehouse, Zebra Warehouse, WIMS 2.0, etc. it’s always worth remembering that integration is best done with proven experts and technologies.
If you want to know more about Warehouse Management System (Types, Features, and benefits of WMS) read the article here
Customer Relationship Management (CRM)
Another not less popular is the integration of an e-commerce store with the companyโs CRM. If your online store has been successfully operating for a long time and sales are growing, it is likely that you are thinking about using a CRM system (Customer Relationship Management). Maybe you already use it, and now itโs time to integrate your CRM and your e-commerce store.
But how to maintain the relevance of information in CRM and organize the work of employees in such a way that they are not torn between the work in the administrative panel of the e-commerce site, the mailbox, and the CRM system? In case of integration of your CRM with the online store, orders and other relevant information will appear directly in the system. According to financesonline.com, the best CRM systems are:
- Salesforce CRM
- Hubspot CRM
- Freshsales
- Pipedrive
- Insightly
- Zoho CRM
DropShipping
Currently, there are a lot of online shops that offer the Drop-ship concept to their suppliers. โDrop-shipโ is a popular fulfillment method where an online store (e-commerce) doesn’t keep stock. The process is that the online store sends information about customersโ orders to the manufacturer, and then, the manufacturer ships the goods directly to the consumer. This method eliminates the need for the merchant to handle the goods. In this business model, the integration of the company’s internal systems with the drop-ship eCommerce store becomes very critical for a successful drop-ship experience.
For more information about Dropshipping integration, read our blog: 4 Challenges of EDI and Drop-Ship in eCommerce
When discussing third-party integration options, you should not forget about the delivery service. Certainly, one of the key factors influencing clients ‘ decisions about purchasing is delivery.
An integration platform like Magic xpi can also easily connect your online store to the most popular delivery services, such as DHL, FedEx, or UPS.
Payment systems
Another popular integration is the integration with payment systems. By payment systems, we understand service providers that allow you to process financial transactions, and the provider would charge a percentage of the commission to cover his fees. Many payment systems have already developed API (application programming interfaces) of their payment gateways, for integration purposes.
If you are wondering what kind of system to connect, here are some of the most popular payment systems:
- Paypal
- Amazon Pay
- Google Pay
- American Express
- Apple Pay
- Stripe
- Square
- Visa Checkout
- Masterpass
- 2Checkout (now Verifone)
Everything you Need to Know about Online Payment Processing: Online Payment Processing Guide
Leave your e-commerce integration to the experts
E-commerce Integration needs a professional approach. It takes time, resources, and skills, and in case of an error, the company may incur significant losses.
Therefore, if you have any questions or need integration with any service, feel free to contact us. We have a great experience with integration between e-commerce and different systems.
We will be more than happy to help and assist!
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